Available for contract engagements

Requirements that actually ship.

Hi, I'm Trudy Jones, a Sr. Business Analyst & Product Owner with enterprise experience across retail, restaurants, hospitality, eCommerce, nonprofit, and MarTech. I bridge the gap between business and technical teams to turn ambiguity into structured, buildable requirements — and keep delivery moving.

Trudy Jones, Sr. Business Analyst and Product Owner
Background

Experience & terms

Contract history, certifications, and engagement terms — everything you need to evaluate me, in under a minute.

See experience → Capabilities

Core skills

The Business Analyst and Product Owner skills behind every engagement — from requirements through backlog and delivery.

See skills → Results

Selected work

Contract engagements across five industries — the problem each client faced, and what was delivered.

See case studies → Portfolio

See the artifacts

The deliverables I produce day to day — BRDs, backlogs, process maps, user stories — built on a fictional project, because client work stays confidential.

See work samples →

What I do

Key skills

The core skills I bring to every engagement — turning ambiguity into clear requirements, then owning the backlog and driving it through delivery. Available for Business Analyst, Systems Analyst, and Product Owner roles — contract or permanent, full-time or part-time, remote-first from Colorado.

Sr. Business Analyst Business Systems Analyst Product Owner
  • Requirements Elicitation & Documentation
  • Stakeholder Discovery & Engagement
  • Business Process Analysis
  • Process Flow Diagramming
  • Data Flow, APIs & System Integration
  • User Stories & Acceptance Criteria
  • Backlog Management & Prioritization
  • Agile/Scrum Delivery & Sprint Planning
  • UAT Coordination & Release Planning
  • Training Documentation & Knowledge Transfer

Tools & platforms

Tools I work in

The platforms I work in day to day — across delivery, documentation, data, and marketing systems.

Jira Confluence SharePoint Excel Word PowerPoint Google Docs Google Sheets Google Slides Visio Lucidchart Miro SQL Power BI Salesforce Marketing Cloud Salesforce Data 360 Eloqua HubSpot Braze Twilio mParticle monday.com Asana Teams Slack Zoom ChatGPT Claude

Selected work

Case studies

Every one of these started where you might be now — with a problem that couldn't wait. Each closes the same way: not with a finished document, but with something delivered.

Resource Central · Nonprofit · In progress

Tech stack assessment & roadmap

A consulting engagement for Resource Central, a nonprofit focused on water conservation, where the teams running five programs had each built their own tools and automations over time. I'm analyzing and diagramming the full current state — every system and workflow — then researching and defining four future-state recommendations toward one ecosystem that's affordable and built to scale.

Outcomes

  • Full current-state analysis — every system and workflow across the five programs mapped and diagrammed
  • Four future-state paths researched and defined: buy, build, hybrid, or stay the course
  • Cross-department impact analysis — finance included

Colibri Group · MarTech · 2025–2026

Salesforce Marketing Cloud migration

Business analyst and product owner on Colibri Group's enterprise migration from Eloqua and HubSpot onto Salesforce Marketing Cloud — thirty brands, each with its own campaign logic, none pausing their marketing. I led the business analysis and BRD development, then owned the backlog and drove delivery with engineering.

Outcomes

  • End-to-end customer journeys, personalization, and lifecycle segmentation built in Salesforce Marketing Cloud
  • Partnered with the Salesforce Data 360 team to migrate customer and engagement data into SFMC
  • Data requirements and workflows aligned across marketing and engineering
  • Backlog owned end to end — requirements translated into user stories and acceptance criteria

Vail Resorts · Hospitality · 2025–2026

Ski School operations app

Business analysis for Vail Resorts' mobile app supporting Ski School operations, piloted across multiple mountains — on-mountain operational needs translated into user stories, acceptance criteria, and API and multi-system integration requirements.

Outcomes

  • Operational workflows translated into buildable stories
  • UAT and release readiness validated across multi-system workflows
  • Post-launch hypercare through rollout: adoption, issues, refinement

O'Reilly Auto Parts · Retail · 2024–2025

Product catalog rebuild

O'Reilly Auto Parts rebuilding its product catalog from the data up — merchandising and parts-fitment needs turned into implementable requirements, with inbound vendor data workflows rebuilt alongside.

Outcomes

  • Legacy product data mapped and rationalized into new catalog structures
  • Governance and standards set for data quality and reuse
  • AI discovery for the catalog: use cases assessed, vendor demos vetted
  • Product, Engineering, and Business aligned through discovery and refinement

Ipsy · Subscription commerce · 2023–2024

Internal apps & subscription migration

Ipsy replacing homegrown everything — systems that took 90+ engineers just to maintain — with SaaS. The mandate: migrate the subscription platform and internal tools without disrupting members or the Care team, and stand up AI-powered support along the way.

Outcomes

  • Ada chatbot containment lifted from 36% to 51% via 5+ API enhancements
  • Subscription migration requirements delivered
  • Backlog owned end-to-end: discovery, refinement, sprint planning

Portfolio

Work samples

Real client work stays confidential, so everything here is built on a fictional project — the discipline is real, the details invented. Open a live sample, or select one of the recreations to enlarge.

Business Requirements Document — Cairn Outdoor Co. Confluence · BRD Business Requirements Document Open in Confluence → Data dictionary defining 34 fields across five entities, with data type, source of record, business rules, valid values and PII flags Confluence · Data dictionary Data Dictionary Open in Confluence →

About

How I work

River, a grey-and-black dog sitting in sunlit grass

River — Scrum Master & Chief Morale Officer

The calls come for one of two reasons: a problem that needs solving, or a project that's drifted and needs to get back on track. Either way, the work is a discipline. Real requirements take more than asking good questions — it's digging for the question behind the question, modeling the process until everyone can see it, and working with dev teams until what gets built is what was meant. But requirements are only the start: I own the backlog, keep it prioritized, and drive it sprint by sprint until the work is delivered. I work AI-augmented, too: AI handles the heavy drafting and analysis, and I interrogate every line of it. The speed is new. The judgment isn't.

I'm an expert at what I do, but expertise isn't what makes an engagement succeed — relationships are. I'm invested in the people I work with and in seeing them win, and that's carried more projects across the finish line than any credential ever has. Home is Colorado. When the laptop closes, you'll find me on a trail with my dog, River — he keeps the work-life balance honest.

Experience

Contract history

Open to Sr. Business Analyst, Business Systems Analyst, and Product Owner roles — contract or permanent, full-time or part-time. For contract: W-2 through your agency or C2C via Trudy Jones, LLC. Based in Colorado, remote-first.

Certifications: CSPO · A-CSM · CBAP in progress (2026)

Request resume
  • 2026 — present

    Resource Central

    Sr. Business Analyst — Systems Assessment

    Tech stack assessment and roadmap for a nonprofit focused on water conservation. Analyzing and diagramming the full current state across five programs whose teams each built their own tools and automations, then researching and defining four future-state recommendations — buy, build, hybrid, or stay the course — with cross-department impact analysis.

  • 2025 — 2026

    Colibri Group

    Sr. Business Analyst / Product Owner — MarTech

    Business analysis, BRDs, and backlog ownership for the enterprise migration from Eloqua and HubSpot to Salesforce Marketing Cloud — customer journeys, personalization, and lifecycle segmentation in SFMC, data migration with the Salesforce Data 360 team, and user stories for engineering.

  • 2024 — 2026

    Vail Resorts

    Sr. Business Systems Analyst — Resort Applications

    Business analysis for a Ski School operations mobile app across pilot resorts — user stories and acceptance criteria, API and multi-system integration requirements, UAT, and post-launch hypercare through rollout.

  • 2024 — 2025

    O'Reilly Auto Parts

    Sr. Business Systems Analyst — Information Systems

    Product catalog rebuild — translating merchandising and parts-fitment needs into buildable requirements, moving vendor data off Excel-based workflows onto a centralized SaaS platform, and setting data governance and standards. Contributed to an AI enablement initiative that flagged and corrected vendor data errors, cutting manual review.

  • 2023 — 2024

    Ipsy

    Sr. Business Analyst / Product Owner — Internal Applications

    Owned the Internal Apps backlog across Member and Ops Portals — Ada chatbot automation (5+ API integrations) that lifted containment from 36% to 51%, subscription migration support, and sprint-by-sprint delivery with engineering.

  • 2021 — 2023

    PetSmart

    Retail Business Systems Analyst — Digital

    Business analysis for a SaaS fulfillment platform supporting BOPIS and ship-from-store across 1,600 locations — order routing, inventory visibility, and in-store fulfillment. Also led a pet pharmacy vendor migration, executing a large-scale prescription data migration in compliance with state and federal Rx regulations.

  • 2020 — 2021

    Dollar Tree

    Sr. Business Analyst / Product Owner — eCommerce

    eCommerce delivery for BOPIS, Ship-to-Store, and Ship-to-Home across 16,000+ locations — managed the backlog and sprint planning, authoring 900+ user stories and acceptance criteria for engineering and QA, with workflow mapping across Finance, Supply Chain, and Store Operations for omnichannel fulfillment.

  • Earlier

    Employee & leadership roles

    Bounteous · CDP/CRM, restaurant clients Red Robin · Director, Business Channels Boston Market · Director, Guest Services

Contact

Let's scope it.

I got into this work because I love clearing the problems that keep people from the things they'd rather be doing. If something's in your way, let's talk — the meter doesn't start until we sign. Tell me what you're working on.

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